1: Digital Marketing Statistics
1.1 Global Digital Marketing To Reach $786.2 B By 2026
1.2 75% Of Marketers Claim That They Have Built Business’
Trust With Digital Marketing
1.3 49% Of Businesses Say That Digital Marketing Gets Them
The Best ROI
1.4 Successful Brands In The US & UK Spend 21% Of Their
Budget On Digital Marketing
1.5 The Global Digital Advertising Market Is Estimated To
Reach $786.2 B By 2026
1.6 The US Spends Over $190 B On Digital Ads
2: Digital Marketing Visuals
2.1 In 2021 And 2022, 63.2% Of Businesses Highly Rely On
Visual Content
2.2 Marketers Create Visual Content Mainly For Blog Posts
2.3 9.4% Marketers Claim That Their Marketing Strategy Is
Nothing Without Visuals
2.4 40.8% Of Marketers Claim That Original Graphics Helped
Them Reach Their Marketing Goals
2.5 Designs And Visual Content Is The Biggest Challenge For
23.7% Of Marketers
3: Content Marketing Statistics
3.1 Blog Posts With 2000+ Words Are More Likely To Rank
3.2 Content Marketing Costs 62% Less Than Traditional
Marketing
3.3 60% Of People Purchase Things After Reading Blog Posts
About It
3.4 Content Marketing Costs 41% Less Than Paid Advertising
3.5 78% Of Marketing Officers Sees Content Marketing As
Future
4: SEO Data & Statistics
4.1 74% Of Organic Search Traffic Comes From Google
4.2 The First Five Results Of Organic Search Results Get 67%
Off All Clicks
4.3 Most Of the Website Get 8.1 Clicks Per Query
4.4 75% Of Organizations Claims, that SEO Is The Most
Efficient Technique
4.5 25% Of Companies Invest In Mobile Optimization As SEO
4.6 71% Of Marketers Say That Using Strategic Keywords Was
Their No.1 Marketing Strategy
4.7 69% Of Marketers Invested In SEO In 2021
5: Social Media Marketing
5.1 87% Of B2B Marketers Use Social Media Marketing For
Content Distribution
5.2 70% Of Users Watch Facebook Stories
5.3 73% Of Social Media Marketers Set The Goal Of Acquiring
New Customers
5.4 Facebook Is The Most Popular Social Media Platform
5.5 There Are 25 M+ Brands On Instagram
5.6 People Follow Their Favorite Brands On Instagram
5.7 18 To 34 Years Old Are Highly Active On Instagram
5.8 68% Of Marketers Use Social Media Influencer In
Campaigns
5.9 80% of Online Consumers Make Purchases after seeing it
on Social Media Ads
6: Pay-Per-Click Marketing
6.1 E-marketers Claims That PPC Ad Spending Will Reach Over
$485.26 B In 2023
6.2 74% Of Brands Claim That PPC Is A Huge Driver For Their
Business
6.3 96% Of Brands Spend Money On Google Ads
7: Conclusions
The marketing field is ever-changing. It gets updated over
time- the technology and trends are never stagnant.
That’s why it is important to keep yourself updated with the
new facts and data to stay ahead of the competition.
But the question here arises is, “how would you keep
yourself updated and go with SEO(Search Engine Optimization) and Digital
Marketing?”
Well, the best way to keep you updated is with data, facts,
and statistics. Here are the given data and statistics which would help you go
with Digital Marketing.
So, let’s get started!
Digital Marketing Statistics
digital marketing
Global Digital Marketing To Reach $786.2 B By 2026
The pandemic made people stay at home and work remotely
which eventually resulted in business owners being inclined toward Digital
Marketing. This eventually provided so many opportunities for business owners
to target their audience online with digital marketing tactics. Also, business
owners are realizing that they have the chance of higher returns by investing
in Digital Marketing. It is going to be the future!
75% Of Marketers Claim That They Have Built Business Trust With
Digital Marketing
People buy from you when they trust you. Hence, you need to
have a strong digital marketing strategy to build trust among your customers.
This data is clear proof of why you should invest in Digital Marketing.
49% Of Businesses Say That Digital Marketing Gets Them The Best
ROI
Of course, Digital Marketing has the potential to grow the
business at the highest rate and the data is proof.
1 Data About Success of Digital Marketing
1.1 Digital Marketing
Is For Big Businesses
1.2 If My Competitors Are Not Doing It, Why Should I?
1.3 Having A Business Website Is Just Enough
1.4 Email Marketing Doesn’t Get Desired Results
1.5 It Will Just Take A Couple Of Days To Show Results
1.6 Digital Marketing
Is Not As Effective As Other Marketing Tactics
1.7 Nobody Reads The Long Paragraph Content on Websites
1.8 Only Young People Use Social Media
1.9 What Is The Need To Having An Account On Every Social
Media?
1.10 SEO Doesn’t Work
2 Time to Wrap Up!
3 FAQs
“Only the big industries need digital marketing!”
“I have a small business, why would I need digital marketing
or SEO?”“Only the youngsters use social media, so what’s the use of digital
marketing when I would not be able to reach everyone?”
What do all of these questions have in common?
These all are just Digital Marketing Myths that you should
not dwell upon.
The information I’m about to offer you will startle you.
This statistic should be enough to burst your myth regarding
digital marketing. Digital marketing is the most expanding field not only in
America, Canada, and England but globally.
Still, confused?
Don’t worry! I am here to bust all the common myths. So,
keep reading to know why all those digital marketing myths, which you have been
hearing till now, are not true.
Also, we will discuss some interesting facts about digital
marketing.
So, let’s get started!
Data About Success of Digital Marketing
So that they can derive immense profit in return.
This data should be enough to let you know how fast the
world is moving towards digital marketing by leaving traditional marketing
behind.
Let’s get to the myths now.
Digital Marketing Is For Big Businesses
This is one of the most common digital marketing myths among
new businessmen is that they think Digital Marketing is only for the big
industries or organizations.
So, as a small company owner, why do I need that?
This myth is not true at all.
Every business can use digital marketing, whether you have
only a single employee or you have thousands of them. You can always use
Digital Marketing to grow your business further to the next level.
Even if you have a local small business, it would need Local
SEO, the smallest part of digital marketing, to bring more and more customers
to your shop.
These statistics should be enough to tell you why your small
business should choose Local SEO.
Now the question that might be buzzing in your mind is;
“Okay! I got the point. I have a small business so I should go with Local SEO.
but, what if I have a small online business?”
Well, in that case, Digital Marketing is much more
important.
Let’s say you are a freelance writer, designer, or developer
and you need to find more clients for that.
Digital marketing can do that for you.
It will create a website for you and work with all of your
social media platforms. A Digital Marketing expert will work on the rankings of
your website and try their best to get you more clients.
So, the thing which you have been hearing your lifetime is
that Digital Marketing is only for big businesses is not true at all.
Digital marketing helps all kinds of businesses.
If My Competitors Are Not Doing It, Why Should I?
If my competitors are not using digital marketing, why
should I?
It is also one of the most common digital marketing myths.
Do many business owners think that if their competitors aren’t using digital
marketing then why should I do that?
However, it is the sole reason you should use digital
marketing to stay ahead of your competition.
This will also expand your brand exposure before your competitors
and you will reach your target audience more effectively than your competitors.
Hence, you will see better results in clients and customers
than your competitors.
EARLY BIRD GETS THE WORM
Heard this quote before?
This phrase is the best fit according to the situation.
It’s a proverb that highlights the importance of starting
something sooner than others to get the best results.
This is one of the digital marketing facts is that, if your
competitors are not doing so you must do that.
Then, go with major Digital marketing tactics like; Email
marketing, Video content, SEO, and many more other things.
I hope now you have got an understanding of why it is so
important to go with digital marketing services before your competitors.
Having A Business Website Is Just Enough
Having A Business Website Is Just Enough For Digital
Marketing
Really??? That’s not true at all.
Just imagine, If you only have a business website how will
you make sure that your targeted audience will find it?
So, How can you say that having a website is enough for
Digital Marketing?
And what about social media marketing?
How would you target the audience that is sitting on Social
Media with your website?
You can’t. That’s why you need Digital Marketing.
Digital marketing ensures the targeting of both the audience
on Google and social media.
Digital Marketing fact here is, that you need to have
strategies, like SEO Content creation, along with the website to grow more and
to come into the eyes of the right audience.
Now, Let’s Understand further Why Having A Website Is Not
Enough In Digital Marketing
Without Digital Marketing, A Website Is Just An Online
Business Address
If you have a website but don’t go with SEO or do not
promote it on other social media platforms, then your website would be just an
Online Business Address.
It would be like a person getting lost in the crowd with no
identity until you show up.
And for showing up your presence, you need Digital Marketing
so that people can find you.
Digital marketing grants identity to your Online Business
Address.
It makes you unique in the crowd. It also helps you know
your audience and target them.
Also, if you want to go with SEO or PPC, you must have a
website for that.
I hope now it is clear to you why having a website only is
not enough.
Email Marketing Doesn’t Get
Desired Results
There are lots of people who share their experience of Email
marketing and say that Email marketing doesn’t get desired results, probably
because their Email content doesn’t match the interests of the recipient.
Email marketing is the smallest part of it and this is one
of the digital marketing facts is if you successfully want to run your Email
marketing campaign, you need to stop flooding emails that are not relevant to
your recipients.
So, now we have got the point of why Email Marketing does
not work sometimes.
But the thing is,
Sometimes, Email marketing campaigns don’t work, it doesn’t
mean at all that it is never going to work.
Do you know 89% of marketers consider their Email Marketing
Strategy successful?
Source: campaign monitor
Yes, this data is true!
Email Marketing campaigns could be very successful if you
apply all the techniques properly
Email Marketing
What are those techniques:
A) Make Sure You Create An Impression
When writing an email, make sure that the title of the
content grabs the attention of the recipient.
If you are not creating such content, then you are just
wasting your Time and Money.
B) Make sure your Email communicates
It is useless to write content that speaks the bookish
language. Nobody is going to read it.
Your content must be in a conversational form.
You need to talk to your recipient.
C) Make Sure It Makes Them Take Action
It is total stupidity if you send the mails to your desired
audience but don’t provide them an option to take action.
Then, what is the point of writing a mail, if you are not
allowing your audience to take action after they read your mail?
So, keep these things in your mind while writing emails for
your desired recipients and join the club of 89% of marketers who consider
their Email marketing strategy successful.
Read more: Email Marketing: Budding Trends Busted!
It Will Just Take A Couple Of Days To Show Results
How long will it take to see results?
No, that’s not true at all. You will not see any results for
6 months.
Shocked??
But that’s true!!! There’s no chance of seeing any results
before 6 months no matter how much you try.
Though it takes too much time, they are worth the wait.
Also, the time duration of seeing results depends on the
Business as well.
For instance, it will take a long time to show the results
if the market is saturated with so many businesses and renowned brands dealing
in the same products or services as yours.
It happens due to the crowd of other brands.
In such cases, it will take a little longer for the brand to
create its unique identity in the crowd.
Besides this, the results depend on your budget as well.
A higher invested budget means more time and effort invested
in Digital marketing. The more time and effort you put in, the faster you will
see results.
And one last thing is that the time duration of getting
results depends on your Focus Area.
This means that whichever strategy you use to increase the
number of visits to your website, whether organic SEO or PPC, will be
successful.
You might see faster results with PPC but you will start
getting fewer clients once you stop doing PPC.
So, you would want your company to align both the campaigns
SEO and PPC.
Overall, the time duration of the results depends on the
various factors which I have explained above.
But, don’t expect any results before 6 months and always
keep this thing in your mind.
Digital Marketing is not the destination but a journey!
Digital Marketing Is
Not As Effective As Other Marketing Tactics
brand advocacy vs digital marketing
Next on our list of Digital Marketing myths is other
marketing tactics are more effective and Digital Marketing should not be
prioritized.
Sometimes, the question that might buzz in your mind is “Is
Digital Marketing Worth It?”
Well, the answer is, YES! 100% YES!!
If you are still believing that other marketing tactics like
Referral, brand advocacy, influencer marketing, and affiliate marketing are
much more beneficial than digital marketing, then you are wrong.
Because more than 70% of internet users research companies
before visiting or buying their products. Source: studio22.com.au
Here you have a good chance of converting those searchers
into your customers with the help of Digital Marketing.
If you don’t prioritize Digital Marketing for that 70% of
the searchers, you will end up losing potential customers.
It is still not too late to go with Digital Marketing.
Nobody Reads The Long Paragraph Content on Websites
man tired of long and boring paragraphs
It is one of the most famous digital marketing myths that
nobody reads the content on websites.
It is not like nobody reads the content. People do read your
content if it is worth reading, and you have given full information about
everything properly.
People only read word-by-word content if the reader is
genuinely interested in it.
So, the thing is, you must engage them in your content
otherwise your reader will behave as usual by skipping the content and
read-only highlighted keywords, subheadings, bullet lists, and half the word
count.
Overall, you need to write attractive content for your
website so that your readers will read that.
Rules For Writing Content On Website
1. Before writing content, you must have the buyer persona
of your audience. You must have an idea about what kind of people are going to
read your content.
2. You must follow the Cone Principle For Information model
while writing content for a website
The cone principle for information
3. Make use of simple conversational language and short
paragraphs. Your content must be easily readable.
4. Always write in an Active voice. Always denote your user
by using words like; “you”, “yourself” and ”let’s”.Try to have a conversation
with your audience by using such words.
5. Give them real-life applicable tips in your content.
If you write content while keeping such things in mind, you
will get the audience to read your content.
Only Young People Use Social Media
That’s not true and I will prove it with facts and data.
Let’s discuss the data of each social media platform.
Let’s start with one of the most famous social media
platforms i.e., Facebook.
Facebook
Age of internet users who use Facebook
86% of people ages 18-29 use Facebook
77% of people ages 30-49 use Facebook
51% of people ages 50-65 use Facebook
34% of people that are 65+ years old use Facebook
So, if you are still thinking that only young people use
Facebook then get this thing out of your mind.
INSTAGRAM
Age
67% of people ages 18-29 use Instagram
47% of people ages 30-49 use Instagram
23% of people ages 50-64 use Instagram
8% of people that are 65+ years old use Instagram
PINTEREST
Age
34% of people ages 18-29 use Pinterest
35% of people ages 30-49 use Pinterest
27% of people ages 50-65 use Pinterest
15% of people that are 65+ years old use Pinterest
TWITTER
Age
38% of people ages 18-29 use Twitter
26% of people ages 30-49 use Twitter
17% of people ages 50-64 use Twitter
7% of people that are 65+ years old use Twitter
LINKEDIN
Age
21% of people ages 18-24 use LinkedIn
60% of people ages 25-34 use LinkedIn
17% of people ages 35-54 use LinkedIn
3% of people that are 55+ years old use LinkedIn
Source: khorous.com
These facts should be enough for you to know that it is not
true that only young people use social media.
People between the ages of 30 to 55 are also on social
media.
So you can also target those people.
You can take advantage of digital marketing if you properly
target the right audience of the right age group.
What Is The Need To
Having An Account On Every Social Media?
That’s not true!!! To enhance your brand awareness, your
business must have an account on every social media platform.
One profile is not enough at all.
Because your target audience is present on every social
media platform.
So you can’t neglect any platform.
Social media platforms
Who knew that social media might help you generate leads.
Also, if you share the links of your website page through social media, it will
enhance the website traffic.
Your social media accounts act as a sales funnel- a process
through which a lead becomes a customer.
With social media, you have a chance of your post or brand
going viral.
Of course, it is not that easy, but you have a chance if you
use social media.
Social media and being direct there with your audience can
get you to know better about market behavior.
Also, you can keep an eye on the competition. When you use
social media, you can easily watch out for your competitors and plan
accordingly.
This is the advantage of digital marketing if you have your
business account on every social media platform.
Read more: The Impact of Digital Media – The Society,
Future, and Our Lifestyle.
SEO Doesn’t Work
Sometimes, when SEO doesn’t work and you keep asking
questions yourself “is SEO favorable?”
But, there are several reasons behind it that you need to
understand why SEO doesn’t work sometimes.
Why Seo Doesn’t Work
If SEO isn’t working in your favor, it is because your
strategy is too bad or the SEO Expert you have chosen is not appropriate.
Another reason why SEO is not working in your favor is: that
you are not tracking the data.
When you don’t track your data, you will never be able to
understand where the problems are going.
Another reason is, that the content published on your
website is too bad or is not optimized properly.
No Interlinking is also one of the reasons why SEO doesn’t
work.
Using Black Hat SEO Techniques is also a reason why the
ranking of your website is decreasing.
Here are some of the reasons why SEO does not work
sometimes.
Working on SEO is an advantage of digital marketing. If you
take care of all these things, SEO will work out in your favor for sure!
Read more: What Are SEO Services & What’s Included in
SEO Services Provided by Digital Marketing Agencies?
BONUS POINT:
Free Resources To Learn Digital Marketing In 2022
Time to Wrap Up!
Still thinking about how worthy Digital Marketing is?”
Yes, absolutely!!! Digital marketing is worth it! It is
worth each coin of your hard-earned money!
Here we have seen all the common digital marketing myths
that are popular in our society!
If you want to grow your business and generate more traffic
and leads, you need to get out of these myths first.
FAQs
Question 1: I Have A Small Business Selling Earrings Online,
Does Digital Marketing Suit My Business?
Yes, digital marketing suits your business. It is for every
type of business.
Question 2: What Are Those Techniques That Come Under Local
Seo?
Local SEO is for those who have Local shops and stores and
want to target people on a geographical location basis.
It consists of techniques like;
GMB(Google My Business)
3 Map Pack Rankings
Reviews and Ratings
Citations
Social media
Ads campaign
Question 3: Is It True It Will Take Only 6 Months To Get
Results After Doing Digital Marketing?
Well, it depends on what level
you want your website and business to reach.
Question 4: How Can I Make My
Readers Read My Contents On A Website?
For that, you need to keep some
rules in your mind that I have already mentioned above in the article.
Question 5: Do I need to change
the SEO Expert if it doesn’t work in my favor?
Well, you first need to find out
where you are making mistakes. If your SEO strategy is poor then you need to
work on your strategy and if there is something wrong with your SEO expert then
you need to change him.
Successful Brands In
The US & UK Spend 21% Of Their Budget On Digital Marketing
The world’s leading research and
advisory company, Gartner, came up with these statistics in 2018. The research
found that big brands spend 8.9% of their budget on digital advertising, 5.3%
on paid advertising, and 7.0% on offline advertising.
The Global Digital
Advertising Market Is Estimated To Reach $786.2 B By 2026
This data was published by
GIA(Global Industry Analyst), the premier market research company, which
released a report titled “Digital Advertising and Marketing – Global Market
Trajectory & Analytics”.
The US Spends Over
$190 B On Digital Ads
This is more than what China, the
UK, Japan, and Germany spend on Digital Ads.
Digital Marketing
Visuals
In 2021 And 2022,
63.2% Of Businesses Highly Rely On Visual Content
Since people are after visual
content, they prefer visual content before written content. Now businesses rely
highly on visual content.
Marketers Create
Visual Content Mainly For Blog Posts
The research found that marketers
create 35.5% of visuals for blog posts, 19.3% for Facebook, 13.9% for
Instagram, 12.7% for Landing Pages, 12% for Linkedin, and 6.6% for print and
branding materials.
9.4% of Marketers
Claim That Their Marketing Strategy Is Nothing Without Visuals
52% of marketers claim that it is
very important. 24.6% of marketers say it is quite important and 1.8% of
marketers say it is not important at all.
40.8% Of Marketers
Claim That Original Graphics Helped Them Reach Their Marketing Goals
While 23.7% of marketers say
videos and presentations are highly helpful. 8.9% of marketers say that stock
photos are extremely helpful.
Designs And Visual
Content Is The Biggest Challenge For 23.7% Of Marketers
This is the biggest challenge
because it takes time, creativity, and high effort all at once.
Content Marketing
Statistics
Blog Posts With 2000+
Words Are More Likely To Rank
Some research claims that blog
posts with 2000+ words are more likely to derive high SEO results.
SERP content length
Content Marketing
Costs 62% Less Than Traditional Marketing
The fact is, it costs 62% less
than traditional marketing and gives 3X many leads. Content marketing is best
for building a trusting relationship.
Lead nurturing stats show that by
aligning your content with your prospect’s buyer journey you can increase the
CRO by 72%.
60% Of People Purchase
Things After Reading Blog Posts About It
This data should be enough to
understand why you should go with blog posting. It helps the target audience
have a better understanding of the product or service which you are going to
sell them.
Content Marketing
Costs 41% Less Than Paid Advertising
Paid advertising which gives
better visibility to the website, has been very popular among marketers.
However, marketing stats show something different, content marketing costs 41%
less than a paid advertisement.
78% Of Marketing
Officers Sees Content Marketing As Future
Modern marketers see content
marketing as the future of the industry.
SEO Data &
Statistics
74% Of Organic Search
Traffic Comes From Google
This is the reason why most
business owners want to optimize their website mainly for the search engine,
Google. After Google, there is Bing with 10.62% and then after that, there is
Baidu with 9.75%.
The First Five Results
Of Organic Search Results Get 67% Off All Clicks
Results Of Organic Search Results
Get 67% Off All Clicks
You must understand, that most of
the users like to click on the organic results first before the Ads. A report
by CTR states that simply paying for Google Ads is not enough because users
prefer organic results before paid Ads.
Most Of The Website
Get 8.1 Clicks Per Query
Average Clicks Per Query
It happens due to the low number
of impressions. It results in a low number of clicks, which is 8.1% per query.
75% Of Organization
Claims, that SEO Is The Most Efficient Technique
Seo Is The Most Efficient Technique
The majority of businesses
believe that SEO is the most efficient marketing tactic. It provides
long-lasting results. Whereas 61% of marketers believe that repurposing the
content is the best technique.
25% Of Companies
Invest In Mobile Optimization As SEO
Since Google is now
mobile-centric and gives high priority to the mobile-optimized website, it made
25% of companies invest in Mobile Optimization.
71% Of Marketers Say
That Using Strategic Keywords Was Their No.1 Marketing Strategy
Since keywords are the most
important element for the website and it works well with marketing strategy.
71% of marketers use keywords strategically.
69% Of Marketers
Invested In SEO In 2021
SEO has been or going to be one
of the most powerful marketing tactics.
Marketers Invested In SEO In 2021
Social Media Marketing
87% Of B2B Marketers
Use Social Media Marketing For Content Distribution
The content distribution can be
done through youtube videos, blog posts, and social media, but 87% of B2-B
marketers use social media for content distribution as it is easy to reach a
new audience.
70% Of Users Watch
Facebook Stories
In a survey of 250 users, 70% of
the users claimed that they watch Facebook stories more often than Instagram
and snap chat stories.
73% Of Social Media
Marketers Set The Goal Of Acquiring New Customers
73% of marketers try to get new
customers through social media marketing.
Facebook Is The Most
Popular Social Media Platform
Facebook is used by 94% of B2B
and B2C businesses.
There Are 25 M+ Brands
On Instagram
People Follow Their Favorite
Brands On Instagram
This is fact and the graph should
be enough to convince you.
People Follow Their
Favorite Brands On Instagram
18 To 34 Years Old Are
Highly Active On Instagram
audience activity on Instagram
68% Of Marketers Use
Social Media Influencer In Campaigns
Marketers Use Social Media
Influencer In Campaigns
80% of Online
Consumers Make Purchases after seeing Social Media Ads
Online Consumers Make Purchases
after seeing it on Social Media Ads
Pay-Per-Click Marketing
Marketers Claim That
PPC Ad Spending Will Reach Over $485.26 B In 2023
74% Of Brands Claim
That PPC Is A Huge Driver For Their Business
It was stated in a survey by
Hanapin Marketing in the PPC report 2019-2020, that PPC is the high revenue
driver.
96% Of Brands Spend
Money On Google Ads
In the survey of PPC report
2019-2020, 96% of brands accepted the fact that they spend money on Google Ads.
Conclusion
This blog is filled with
researched facts, data, and statistics which are going to help you know digital
marketing better.
The data shows the clear and cut
facts about digital marketing. It will give an overview of the future, past,
and present of Digital Marketing.
For more marketing tips and services, you can schedule a
free-of-cost 30-Minute Strategy session with our experts. In this call, our
experts would discuss your business and provide you with the free strategies
that you can use to boost your sales and revenue.
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