Facts about digital marketing

1: Digital Marketing Statistics

1.1 Global Digital Marketing To Reach $786.2 B By 2026

1.2 75% Of Marketers Claim That They Have Built Business’ Trust With Digital Marketing

1.3 49% Of Businesses Say That Digital Marketing Gets Them The Best ROI

1.4 Successful Brands In The US & UK Spend 21% Of Their Budget On Digital Marketing

1.5 The Global Digital Advertising Market Is Estimated To Reach $786.2 B By 2026

1.6 The US Spends Over $190 B On Digital Ads

2: Digital Marketing Visuals

2.1 In 2021 And 2022, 63.2% Of Businesses Highly Rely On Visual Content

2.2 Marketers Create Visual Content Mainly For Blog Posts

2.3 9.4% Marketers Claim That Their Marketing Strategy Is Nothing Without Visuals

2.4 40.8% Of Marketers Claim That Original Graphics Helped Them Reach Their Marketing Goals

2.5 Designs And Visual Content Is The Biggest Challenge For 23.7% Of Marketers

3: Content Marketing Statistics

3.1 Blog Posts With 2000+ Words Are More Likely To Rank

3.2 Content Marketing Costs 62% Less Than Traditional Marketing

3.3 60% Of People Purchase Things After Reading Blog Posts About It

3.4 Content Marketing Costs 41% Less Than Paid Advertising

3.5 78% Of Marketing Officers Sees Content Marketing As Future

4: SEO Data & Statistics

4.1 74% Of Organic Search Traffic Comes From Google

4.2 The First Five Results Of Organic Search Results Get 67% Off All Clicks

4.3 Most Of the Website Get 8.1 Clicks Per Query

4.4 75% Of Organizations Claims, that SEO Is The Most Efficient Technique

4.5 25% Of Companies Invest In Mobile Optimization As SEO

4.6 71% Of Marketers Say That Using Strategic Keywords Was Their No.1 Marketing Strategy

4.7 69% Of Marketers Invested In SEO In 2021

5: Social Media Marketing

5.1 87% Of B2B Marketers Use Social Media Marketing For Content Distribution

5.2 70% Of Users Watch Facebook Stories

5.3 73% Of Social Media Marketers Set The Goal Of Acquiring New Customers

5.4 Facebook Is The Most Popular Social Media Platform

5.5 There Are 25 M+ Brands On Instagram

5.6 People Follow Their Favorite Brands On Instagram

5.7 18 To 34 Years Old Are Highly Active On Instagram

5.8 68% Of Marketers Use Social Media Influencer In Campaigns

5.9 80% of Online Consumers Make Purchases after seeing it on Social Media Ads

6: Pay-Per-Click Marketing

6.1 E-marketers Claims That PPC Ad Spending Will Reach Over $485.26 B In 2023

6.2 74% Of Brands Claim That PPC Is A Huge Driver For Their Business

6.3 96% Of Brands Spend Money On Google Ads

7: Conclusions 

The marketing field is ever-changing. It gets updated over time- the technology and trends are never stagnant.

 

That’s why it is important to keep yourself updated with the new facts and data to stay ahead of the competition.

 

But the question here arises is, “how would you keep yourself updated and go with SEO(Search Engine Optimization) and Digital Marketing?”

 

Well, the best way to keep you updated is with data, facts, and statistics. Here are the given data and statistics which would help you go with Digital Marketing.

 

So, let’s get started!

Digital Marketing Statistics

digital marketing

Global Digital Marketing To Reach $786.2 B By 2026

The pandemic made people stay at home and work remotely which eventually resulted in business owners being inclined toward Digital Marketing. This eventually provided so many opportunities for business owners to target their audience online with digital marketing tactics. Also, business owners are realizing that they have the chance of higher returns by investing in Digital Marketing. It is going to be the future!

 

75% Of Marketers Claim That They Have Built Business Trust With Digital Marketing

People buy from you when they trust you. Hence, you need to have a strong digital marketing strategy to build trust among your customers. This data is clear proof of why you should invest in Digital Marketing.

 

49% Of Businesses Say That Digital Marketing Gets Them The Best ROI

Of course, Digital Marketing has the potential to grow the business at the highest rate and the data is proof.

1 Data About Success of Digital Marketing

1.1  Digital Marketing Is For Big Businesses

1.2 If My Competitors Are Not Doing It, Why Should I?

1.3 Having A Business Website Is Just Enough

1.4 Email Marketing Doesn’t Get Desired Results

1.5 It Will Just Take A Couple Of Days To Show Results

1.6  Digital Marketing Is Not As Effective As Other Marketing Tactics

1.7 Nobody Reads The Long Paragraph Content on Websites

1.8 Only Young People Use Social Media

1.9 What Is The Need To Having An Account On Every Social Media?

1.10 SEO Doesn’t Work

2 Time to Wrap Up!

3 FAQs

“Only the big industries need digital marketing!”

 

“I have a small business, why would I need digital marketing or SEO?”“Only the youngsters use social media, so what’s the use of digital marketing when I would not be able to reach everyone?”

What do all of these questions have in common?

These all are just Digital Marketing Myths that you should not dwell upon.

The information I’m about to offer you will startle you.

This statistic should be enough to burst your myth regarding digital marketing. Digital marketing is the most expanding field not only in America, Canada, and England but globally.

Still, confused?

Don’t worry! I am here to bust all the common myths. So, keep reading to know why all those digital marketing myths, which you have been hearing till now, are not true.

Also, we will discuss some interesting facts about digital marketing.

So, let’s get started!

Data About Success of Digital Marketing

So that they can derive immense profit in return.

This data should be enough to let you know how fast the world is moving towards digital marketing by leaving traditional marketing behind.

Let’s get to the myths now.

Digital Marketing Is For Big Businesses

This is one of the most common digital marketing myths among new businessmen is that they think Digital Marketing is only for the big industries or organizations.

So, as a small company owner, why do I need that?

This myth is not true at all.

Every business can use digital marketing, whether you have only a single employee or you have thousands of them. You can always use Digital Marketing to grow your business further to the next level.

Even if you have a local small business, it would need Local SEO, the smallest part of digital marketing, to bring more and more customers to your shop.

These statistics should be enough to tell you why your small business should choose Local SEO.

Now the question that might be buzzing in your mind is; “Okay! I got the point. I have a small business so I should go with Local SEO. but, what if I have a small online business?”

Well, in that case, Digital Marketing is much more important.

Let’s say you are a freelance writer, designer, or developer and you need to find more clients for that.

Digital marketing can do that for you.

It will create a website for you and work with all of your social media platforms. A Digital Marketing expert will work on the rankings of your website and try their best to get you more clients.

So, the thing which you have been hearing your lifetime is that Digital Marketing is only for big businesses is not true at all.

Digital marketing helps all kinds of businesses.

If My Competitors Are Not Doing It, Why Should I?

If my competitors are not using digital marketing, why should I?

It is also one of the most common digital marketing myths. Do many business owners think that if their competitors aren’t using digital marketing then why should I do that?

However, it is the sole reason you should use digital marketing to stay ahead of your competition.

This will also expand your brand exposure before your competitors and you will reach your target audience more effectively than your competitors.

Hence, you will see better results in clients and customers than your competitors.

EARLY BIRD GETS THE WORM

Heard this quote before?

This phrase is the best fit according to the situation.

It’s a proverb that highlights the importance of starting something sooner than others to get the best results.

This is one of the digital marketing facts is that, if your competitors are not doing so you must do that.

Then, go with major Digital marketing tactics like; Email marketing, Video content, SEO, and many more other things.

I hope now you have got an understanding of why it is so important to go with digital marketing services before your competitors.

Having A Business Website Is Just Enough

Having A Business Website Is Just Enough For Digital Marketing

Really??? That’s not true at all.

Just imagine, If you only have a business website how will you make sure that your targeted audience will find it?

So, How can you say that having a website is enough for Digital Marketing?

And what about social media marketing?

How would you target the audience that is sitting on Social Media with your website?

You can’t. That’s why you need Digital Marketing.

Digital marketing ensures the targeting of both the audience on Google and social media.

Digital Marketing fact here is, that you need to have strategies, like SEO Content creation, along with the website to grow more and to come into the eyes of the right audience.

Now, Let’s Understand further Why Having A Website Is Not Enough In Digital Marketing

Without Digital Marketing, A Website Is Just An Online Business Address

If you have a website but don’t go with SEO or do not promote it on other social media platforms, then your website would be just an Online Business Address.

It would be like a person getting lost in the crowd with no identity until you show up.

And for showing up your presence, you need Digital Marketing so that people can find you.

Digital marketing grants identity to your Online Business Address.

It makes you unique in the crowd. It also helps you know your audience and target them.

Also, if you want to go with SEO or PPC, you must have a website for that.

I hope now it is clear to you why having a website only is not enough.

Email Marketing Doesn’t Get Desired Results

There are lots of people who share their experience of Email marketing and say that Email marketing doesn’t get desired results, probably because their Email content doesn’t match the interests of the recipient.

Email marketing is the smallest part of it and this is one of the digital marketing facts is if you successfully want to run your Email marketing campaign, you need to stop flooding emails that are not relevant to your recipients.

So, now we have got the point of why Email Marketing does not work sometimes.

But the thing is,

 

Sometimes, Email marketing campaigns don’t work, it doesn’t mean at all that it is never going to work.

Do you know 89% of marketers consider their Email Marketing Strategy successful?

Source: campaign monitor

Yes, this data is true!

Email Marketing campaigns could be very successful if you apply all the techniques properly

 Email Marketing

What are those techniques:

A) Make Sure You Create An Impression

When writing an email, make sure that the title of the content grabs the attention of the recipient.

If you are not creating such content, then you are just wasting your Time and Money.

B) Make sure your Email communicates

It is useless to write content that speaks the bookish language. Nobody is going to read it.

Your content must be in a conversational form.

You need to talk to your recipient.

C) Make Sure It Makes Them Take Action

It is total stupidity if you send the mails to your desired audience but don’t provide them an option to take action.

Then, what is the point of writing a mail, if you are not allowing your audience to take action after they read your mail?

So, keep these things in your mind while writing emails for your desired recipients and join the club of 89% of marketers who consider their Email marketing strategy successful.

Read more: Email Marketing: Budding Trends Busted!

It Will Just Take A Couple Of Days To Show Results

How long will it take to see results?

No, that’s not true at all. You will not see any results for 6 months.

 

Shocked??

But that’s true!!! There’s no chance of seeing any results before 6 months no matter how much you try.

Though it takes too much time, they are worth the wait.

Also, the time duration of seeing results depends on the Business as well.

For instance, it will take a long time to show the results if the market is saturated with so many businesses and renowned brands dealing in the same products or services as yours.

It happens due to the crowd of other brands.

In such cases, it will take a little longer for the brand to create its unique identity in the crowd.

Besides this, the results depend on your budget as well.

A higher invested budget means more time and effort invested in Digital marketing. The more time and effort you put in, the faster you will see results.

And one last thing is that the time duration of getting results depends on your Focus Area.

This means that whichever strategy you use to increase the number of visits to your website, whether organic SEO or PPC, will be successful.

 

You might see faster results with PPC but you will start getting fewer clients once you stop doing PPC.

So, you would want your company to align both the campaigns SEO and PPC.

Overall, the time duration of the results depends on the various factors which I have explained above.

But, don’t expect any results before 6 months and always keep this thing in your mind.

Digital Marketing is not the destination but a journey!

 Digital Marketing Is Not As Effective As Other Marketing Tactics

brand advocacy vs digital marketing

Next on our list of Digital Marketing myths is other marketing tactics are more effective and Digital Marketing should not be prioritized.

Sometimes, the question that might buzz in your mind is “Is Digital Marketing Worth It?”

Well, the answer is, YES! 100% YES!!

If you are still believing that other marketing tactics like Referral, brand advocacy, influencer marketing, and affiliate marketing are much more beneficial than digital marketing, then you are wrong.

Because more than 70% of internet users research companies before visiting or buying their products. Source: studio22.com.au

Here you have a good chance of converting those searchers into your customers with the help of Digital Marketing.

If you don’t prioritize Digital Marketing for that 70% of the searchers, you will end up losing potential customers.

It is still not too late to go with Digital Marketing.

Nobody Reads The Long Paragraph Content on Websites

man tired of long and boring paragraphs

It is one of the most famous digital marketing myths that nobody reads the content on websites.

It is not like nobody reads the content. People do read your content if it is worth reading, and you have given full information about everything properly.

People only read word-by-word content if the reader is genuinely interested in it.

So, the thing is, you must engage them in your content otherwise your reader will behave as usual by skipping the content and read-only highlighted keywords, subheadings, bullet lists, and half the word count.

Overall, you need to write attractive content for your website so that your readers will read that.

Rules For Writing Content On Website

1. Before writing content, you must have the buyer persona of your audience. You must have an idea about what kind of people are going to read your content.

2. You must follow the Cone Principle For Information model while writing content for a website

The cone principle for information

3. Make use of simple conversational language and short paragraphs. Your content must be easily readable.

4. Always write in an Active voice. Always denote your user by using words like; “you”, “yourself” and ”let’s”.Try to have a conversation with your audience by using such words.

5. Give them real-life applicable tips in your content.

If you write content while keeping such things in mind, you will get the audience to read your content.

Only Young People Use Social Media

That’s not true and I will prove it with facts and data. Let’s discuss the data of each social media platform.

Let’s start with one of the most famous social media platforms i.e., Facebook.

 

Facebook

Age of internet users who use Facebook

86% of people ages 18-29 use Facebook

77% of people ages 30-49 use Facebook

51% of people ages 50-65 use Facebook

34% of people that are 65+ years old use Facebook

So, if you are still thinking that only young people use Facebook then get this thing out of your mind.

INSTAGRAM

 

Age

67% of people ages 18-29 use Instagram

47% of people ages 30-49 use Instagram

23% of people ages 50-64 use Instagram

8% of people that are 65+ years old use Instagram

PINTEREST

Age

34% of people ages 18-29 use Pinterest

35% of people ages 30-49 use Pinterest

27% of people ages 50-65 use Pinterest

15% of people that are 65+ years old use Pinterest

 

TWITTER

Age

38% of people ages 18-29 use Twitter

26% of people ages 30-49 use Twitter

17% of people ages 50-64 use Twitter

7% of people that are 65+ years old use Twitter

LINKEDIN

Age

21% of people ages 18-24 use LinkedIn

60% of people ages 25-34 use LinkedIn

17% of people ages 35-54 use LinkedIn

3% of people that are 55+ years old use LinkedIn

Source: khorous.com

These facts should be enough for you to know that it is not true that only young people use social media.

People between the ages of 30 to 55 are also on social media.

So you can also target those people.

You can take advantage of digital marketing if you properly target the right audience of the right age group.

What Is The Need To Having An Account On Every Social Media?

That’s not true!!! To enhance your brand awareness, your business must have an account on every social media platform.

One profile is not enough at all.

 

Because your target audience is present on every social media platform.

So you can’t neglect any platform.

Social media platforms

Who knew that social media might help you generate leads. Also, if you share the links of your website page through social media, it will enhance the website traffic.

Your social media accounts act as a sales funnel- a process through which a lead becomes a customer.

With social media, you have a chance of your post or brand going viral.

Of course, it is not that easy, but you have a chance if you use social media.

Social media and being direct there with your audience can get you to know better about market behavior.

Also, you can keep an eye on the competition. When you use social media, you can easily watch out for your competitors and plan accordingly.

This is the advantage of digital marketing if you have your business account on every social media platform.

Read more: The Impact of Digital Media – The Society, Future, and Our Lifestyle.

SEO Doesn’t Work

Sometimes, when SEO doesn’t work and you keep asking questions yourself “is SEO favorable?”

But, there are several reasons behind it that you need to understand why SEO doesn’t work sometimes.

Why Seo Doesn’t Work

If SEO isn’t working in your favor, it is because your strategy is too bad or the SEO Expert you have chosen is not appropriate.

Another reason why SEO is not working in your favor is: that you are not tracking the data.

When you don’t track your data, you will never be able to understand where the problems are going.    

Another reason is, that the content published on your website is too bad or is not optimized properly.

No Interlinking is also one of the reasons why SEO doesn’t work.

Using Black Hat SEO Techniques is also a reason why the ranking of your website is decreasing.

Here are some of the reasons why SEO does not work sometimes.

Working on SEO is an advantage of digital marketing. If you take care of all these things, SEO will work out in your favor for sure!

Read more: What Are SEO Services & What’s Included in SEO Services Provided by Digital Marketing Agencies?

BONUS POINT:

Free Resources To Learn Digital Marketing In 2022

Time to Wrap Up!

Still thinking about how worthy Digital Marketing is?”

Yes, absolutely!!! Digital marketing is worth it! It is worth each coin of your hard-earned money!

Here we have seen all the common digital marketing myths that are popular in our society!

If you want to grow your business and generate more traffic and leads, you need to get out of these myths first.

FAQs

Question 1: I Have A Small Business Selling Earrings Online, Does Digital Marketing Suit My Business?

Yes, digital marketing suits your business. It is for every type of business.

Question 2: What Are Those Techniques That Come Under Local Seo?

Local SEO is for those who have Local shops and stores and want to target people on a geographical location basis.

It consists of techniques like;

GMB(Google My Business)

3 Map Pack Rankings

Reviews and Ratings

Citations

Social media

Ads campaign

 

Question 3: Is It True It Will Take Only 6 Months To Get Results After Doing Digital Marketing?

Well, it depends on what level you want your website and business to reach.

Question 4: How Can I Make My Readers Read My Contents On A Website?

For that, you need to keep some rules in your mind that I have already mentioned above in the article. 

Question 5: Do I need to change the SEO Expert if it doesn’t work in my favor?

Well, you first need to find out where you are making mistakes. If your SEO strategy is poor then you need to work on your strategy and if there is something wrong with your SEO expert then you need to change him. 

Successful Brands In The US & UK Spend 21% Of Their Budget On Digital Marketing

The world’s leading research and advisory company, Gartner, came up with these statistics in 2018. The research found that big brands spend 8.9% of their budget on digital advertising, 5.3% on paid advertising, and 7.0% on offline advertising.

The Global Digital Advertising Market Is Estimated To Reach $786.2 B By 2026

This data was published by GIA(Global Industry Analyst), the premier market research company, which released a report titled “Digital Advertising and Marketing – Global Market Trajectory & Analytics”.

The US Spends Over $190 B On Digital Ads

This is more than what China, the UK, Japan, and Germany spend on Digital Ads.

Digital Marketing Visuals

In 2021 And 2022, 63.2% Of Businesses Highly Rely On Visual Content

Since people are after visual content, they prefer visual content before written content. Now businesses rely highly on visual content.

Marketers Create Visual Content Mainly For Blog Posts

The research found that marketers create 35.5% of visuals for blog posts, 19.3% for Facebook, 13.9% for Instagram, 12.7% for Landing Pages, 12% for Linkedin, and 6.6% for print and branding materials.

9.4% of Marketers Claim That Their Marketing Strategy Is Nothing Without Visuals

52% of marketers claim that it is very important. 24.6% of marketers say it is quite important and 1.8% of marketers say it is not important at all.

40.8% Of Marketers Claim That Original Graphics Helped Them Reach Their Marketing Goals

While 23.7% of marketers say videos and presentations are highly helpful. 8.9% of marketers say that stock photos are extremely helpful.

Designs And Visual Content Is The Biggest Challenge For 23.7% Of Marketers

This is the biggest challenge because it takes time, creativity, and high effort all at once.

Content Marketing Statistics

Blog Posts With 2000+ Words Are More Likely To Rank

Some research claims that blog posts with 2000+ words are more likely to derive high SEO results.

SERP content length

 

Content Marketing Costs 62% Less Than Traditional Marketing

The fact is, it costs 62% less than traditional marketing and gives 3X many leads. Content marketing is best for building a trusting relationship.

Lead nurturing stats show that by aligning your content with your prospect’s buyer journey you can increase the CRO by 72%.

60% Of People Purchase Things After Reading Blog Posts About It

This data should be enough to understand why you should go with blog posting. It helps the target audience have a better understanding of the product or service which you are going to sell them.

Content Marketing Costs 41% Less Than Paid Advertising

Paid advertising which gives better visibility to the website, has been very popular among marketers. However, marketing stats show something different, content marketing costs 41% less than a paid advertisement.

78% Of Marketing Officers Sees Content Marketing As Future

Modern marketers see content marketing as the future of the industry.

SEO Data & Statistics

74% Of Organic Search Traffic Comes From Google

This is the reason why most business owners want to optimize their website mainly for the search engine, Google. After Google, there is Bing with 10.62% and then after that, there is Baidu with 9.75%.

The First Five Results Of Organic Search Results Get 67% Off All Clicks

Results Of Organic Search Results Get 67% Off All Clicks

You must understand, that most of the users like to click on the organic results first before the Ads. A report by CTR states that simply paying for Google Ads is not enough because users prefer organic results before paid Ads.

Most Of The Website Get 8.1 Clicks Per Query

Average Clicks Per Query

It happens due to the low number of impressions. It results in a low number of clicks, which is 8.1% per query.

75% Of Organization Claims, that SEO Is The Most Efficient Technique

Seo Is The Most Efficient Technique

The majority of businesses believe that SEO is the most efficient marketing tactic. It provides long-lasting results. Whereas 61% of marketers believe that repurposing the content is the best technique.

25% Of Companies Invest In Mobile Optimization As SEO

Since Google is now mobile-centric and gives high priority to the mobile-optimized website, it made 25% of companies invest in Mobile Optimization.

71% Of Marketers Say That Using Strategic Keywords Was Their No.1 Marketing Strategy

Since keywords are the most important element for the website and it works well with marketing strategy. 71% of marketers use keywords strategically.

69% Of Marketers Invested In SEO In 2021

SEO has been or going to be one of the most powerful marketing tactics.

 

Marketers Invested In SEO In 2021

Social Media Marketing

87% Of B2B Marketers Use Social Media Marketing For Content Distribution

The content distribution can be done through youtube videos, blog posts, and social media, but 87% of B2-B marketers use social media for content distribution as it is easy to reach a new audience.

70% Of Users Watch Facebook Stories

In a survey of 250 users, 70% of the users claimed that they watch Facebook stories more often than Instagram and snap chat stories.

73% Of Social Media Marketers Set The Goal Of Acquiring New Customers

73% of marketers try to get new customers through social media marketing.

 

Facebook Is The Most Popular Social Media Platform

Facebook is used by 94% of B2B and B2C businesses.

There Are 25 M+ Brands On Instagram

People Follow Their Favorite Brands On Instagram

This is fact and the graph should be enough to convince you.

People Follow Their Favorite Brands On Instagram

18 To 34 Years Old Are Highly Active On Instagram

audience activity on Instagram

68% Of Marketers Use Social Media Influencer In Campaigns

Marketers Use Social Media Influencer In Campaigns

80% of Online Consumers Make Purchases after seeing Social Media Ads

Online Consumers Make Purchases after seeing it on Social Media Ads

Pay-Per-Click Marketing

Marketers Claim That PPC Ad Spending Will Reach Over $485.26 B In 2023

74% Of Brands Claim That PPC Is A Huge Driver For Their Business

It was stated in a survey by Hanapin Marketing in the PPC report 2019-2020, that PPC is the high revenue driver.

96% Of Brands Spend Money On Google Ads

In the survey of PPC report 2019-2020, 96% of brands accepted the fact that they spend money on Google Ads.

Conclusion

This blog is filled with researched facts, data, and statistics which are going to help you know digital marketing better.

The data shows the clear and cut facts about digital marketing. It will give an overview of the future, past, and present of Digital Marketing.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies

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