There's a reason why a
lot of affiliate marketing googles and self-proclaimed online marketing experts
have been talking up video marketing. It seems that they won't shut up about
it.
This has become some
sort of mantra or running gag, depending on how you look at the situation.
While as the old saying goes, where there is smoke, there is fire. There's a
reason behind the hype.
It is not just
exaggeration and it is not just overinflated estimates. This excitement about
video marketing stems from the fact that it absolutely works but here's the
twist. You have to know what you’re doing for it to work.
Still, it is worth
mastering because every single day you’re losing money if you're not marketing
with video. If you’re unclear as to how exactly you’re missing out here are the
eight key reasons why you need to step up to this very powerful marketing
method.
Of course, these are
just eight most important reasons. There are actually countless reasons why you
should include at least some videos in your marketing efforts.
If you don't have a
brand, you're basically playing the online marketing game to lose. When people
see whatever it is you're using for marketing they can instantly conclude that
they can get the same stuff elsewhere.
That does not give you a
competitive advantage. It doesn’t put you in a great position. When people feel
that they can get your stuff from a thousand other places on the Internet, they
probably are not in a rush to buy whatever it is you’re promoting. It doesn't
get any simpler than that.
When you use video
marketing to build a brand, you do whatever it is you are promoting, whether
it’s your conversion platform or your marketing brand as you push one affiliate
product after another, people would sit up and pay attention. What you’re
really selling is your expertise and credibility.
Not only can marketing
videos help you brand by making your value proposition stand out, it’s also
able to do this fairly quickly.
You only need to get a
few high-quality niche videos to spread widely among your target audience
members for the word to get around. You're the one with the quality video. Your
competitors can’t even step up.
This gives you a very
important strategic tool to distinguish your brand voice and this can go a long
way in justifying higher prices as well as distinguishing your marketing
platform from everybody else’s.
When you watch a video,
you’re not just watching images. The images themselves are already sending you
powerful signals, but the voice, the sound, even the music in the video all
combine to connect with the viewer on an immediate human level.
If you spend a lot of
time, effort, and resources marketing primarily via video, you immediately
stand out from most of your competitors because they often shy away from video
production.
They think it’s too
expensive, they think it might not work, they believe in all sorts of myths
regarding the disadvantages of video. This form a very formidable
anticompetitive world that separates you from the rest of the players in your
niche.
They’re afraid to go where you are. You have the advantage and you have to use this very carefully and effectively so as to reach more of your target audience members and push your brand really hard.
When you market through
video spokesperson marketing videos, you get a chance to address your target
audience personally. They see your face. You’re making eye contact through your
video.
They can see your tone
of voice. You’ll be able to send a lot of signals to them so as to appear more
approachable. They feel that they can put a face to the brand. They cannot say
the same as far as your competitors are concerned.
Your competitors are just competing via articles, blog posts, SEO. You on the other hand, are real person in the minds of your target audience members. This gives you a tremendous competitive advantage.
They feel that they can
relate to you. There are more opportunities for them to connect with you on an
emotional level because you’re putting yourself out there.
Your competitors on the
other hand, are hiding behind text. It’s too easy to write them off. It’s too
easy to conclude whatever they bring to the table is generic and can be found
elsewhere.
When somebody is making
a video presentation and they call the viewer to action, it’s harder to resist.
Assuming that the video has an amazing script and assuming that the video does
a decent job laying the foundation for the sale, it’s harder to resist the call
to action. Oftentimes, it hits you at the gut level.
The video clearly
explains what the benefits are. It also walks you through the emotional
implications of your obtaining those benefits. It is no surprise that video
calls to action are more likely to generate a sense of urgency in the mind of
the viewer. They’re more likely to conclude that “they need” the product or
service you’re offering.
Compare this with a text call to action. Maybe the reader is distracted. Maybe the reader really wants to solve the problem, but somehow, somewhere your text call to action simply didn’t use the right wording. Whatever the case may be, there are just so many things that can pop loose and end up losing the sale.
The great thing about
video is that you’re able to tell a story at one level and connect with the
viewer on an emotional level. In other words, you get to work on your prospect
both in terms of rationality, reasonableness, and logic as well as through
their emotions. This gives your video story a harder emotional punch than a
chart that people can read to go through the benefits that a product brings to
the table.
A chart is lifeless. It
speaks to reason and logic. As powerful as those may be, when you get the same
information presented in a story by a flesh and blood human being looked
directly at you and speaking to you in emotional tones, you cannot help but
open up.
You cannot help but pay
attention. This is more likely to resonate rather than you reading through
stuff. Maybe you have the time, maybe you don’t, maybe things connect in your
mind and you’re willing to buy or you just have better things to do. With
video, emotions and information appeals are more potent.
Let me tell you, I've
been doing content marketing for a long time. Getting people to sign on the
dotted line or rip out their credit cards through the use of blog posts and
content is a marathon. You don't convert them the first time, to try to get
them on your mailing list.
Once they’re on your
mailing list, you then send an update after update directing them to one blog
post after another. Ultimately, once they become familiar with your value
proposition, maybe they would buy something.
While this is a very
powerful sales conversion process, video marketing speeds things up. If you’re
able to tell a complete personal story through videos, people are more likely
to develop the kind of emotional urgency that leads them to either feel like
they know your product already or like your product enough after they’ve become
familiar with it.
Whatever the case may
be, you Turbocharge the conversion process because you’re hitting your prospect
on so many levels with so many different signals.
You’re communicating
with your voice, you’re reaching out through emotional and verbal signals in
your video, you’re also presenting what would otherwise be dry facts in the
most potent form of human to human interaction: The story.
Video marketing has been
called the killer marketing path of the Internet age and for good reason.
People have been making a killing with video marketing because it truly
integrates with all the other ways you can promote products, services, and
ideas online. It is able to achieve so much in such little time compared to
other forms of marketing.
Most importantly, video
marketing enables you to build a brand that your competitors really cannot
touch. That's really the bottom line because the one key competitive advantage
you get is that there are so many misconceptions regarding the cost,
effectiveness as well as the specific complete details of video marketing.
As you probably already
know, you need to have a plan when you’re doing video marketing. Otherwise,
it’s going to be very easy for you to blow through thousands of dollars and
will have very little to show for. Your competitors know this.
They probably have tried
it before. Maybe they tried once, got burned and they quit. Use this to your
competitive advantage. You know better. You know that if you have a solid video
marketing plan and you know how to create the right videos and get it in front
of the right eyeballs at the right time you get the right results.
Click Here to Access “Modern Video Marketing” Full Training! (Insert Front End URL)
Unfortunately, if you
were to jump into video marketing with both feet with absolutely no clue, you
probably blow through a lot of money. You probably will experience the same
negative results that scared of your competitors.
marketing resource
doesn't just focus on traffic. It doesn't just focus on video production.
Put simply, it doesn't
just focus on the things that everybody else is talking about. Instead, this
video marketing mastery blueprint walks you through the whole process from
selecting a niche, finding the right type of video to produce, learning from
your competitors, and giving you ideas on how to produce videos audience
members will find compelling.
Video in itself is not
magical. Just because you come up a video doesn’t necessarily mean that you are
going to make $1 million. It doesn’t work that way. You have to make the right
video appealing to the right audience to market to them at the right time in
the right sequence so you get the right results.
That's a lot of
planning. That’s a lot of attention to detail. This is not the kind of thing
you just figure that out on your own. There is nothing intuitive about this.
Highly effective video
marketing is only possible when somebody has been around a block. Only somebody
who has made their fair share of mistakes and blunders can point you in the
right direction as far as what your video should target, how you should craft
your videos, and how you should scale up and fine tune your video creations.
Click here to get on the
inside track of creating effective videos that are
truly persuasive. There are too many low-quality videos flooding YouTube. They
are not making money for anybody.
This guide enables you
through very simple tricks to find out what exact kind of video to make and the
hallmarks of successful videos that have a higher chance. This is the only way
you can truly increase your chances of succeeding with video marketing. Click
here to take your results to a much higher level.
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