BOOST YOUR ONLINE SALES
people and to provide them with all kinds of products in an
entirely
automated matter. If you can create or find a great product
and then share
it with the right people, you can generate a MASSIVE PROFIT while you sleep.
It's that simple.
There are people out there who are GENUINELY making hundreds
of
thousands of dollars every month from this kind of strategy.
BOOST YOUR ONLINE SALES
If you want to be an online entrepreneur, or if you already
have an
eCommerce store, then this should be very much of interest
to you.
So, what is their secret? What do the top online sellers do
differently, and
what can you learn from them?
This book is going to share the answers. No gimmicks. No
tricks. Just 101
extremely powerful tips that can't guarantee you success,
but which are
extremely powerful in the right hands.
1: Upsell
Selling once is great but selling twice is even better!
The hardest part of selling online is getting
someone to open up their wallet and trust in your system to buy a product.
So, if you've got to that point already, don't squander it!
Take this opportunity to try and add something else to the
package.
That might mean an additional small purchase to sweeten the
deal, it might
mean an accessory that complements the main purchase, or it
might be
upgrading the product to the "Premium Edition."
Perhaps on the face of it, a $70 ebook is too much. But
paying $20 more to
upgrade the $50 ebook to the $70 premium edition with bonus
materials…?
That's a different story!
A free voucher is another great way to turn that first
success into a repeat
success. A free voucher will let your audience buy a future
product from
you for a discount. This both rewards their initial custom
and also
incentivizes them to buy more. It's a win, win for everyone!
3: The Best Service
A simple-yet-highly-important strategy is to provide the
best service you
possibly can. This way, you can ensure that people will a)
say nice things
about you and b) want to use your service again. As they
say: what goes
around comes around. And this holds true in business!
4: Run Split Tests
Split tests involve creating two slightly different versions
of the same sales
page. You then compare the performance of each version,
before adopting
the changes across your entire site/marketing campaign. Try
comparing
different colors, fonts, phrasing, and more.
Just make sure that you run the tests long enough that the
results are
actually reflective of a general trend – rather than just
being a fluke. You
can do this by calculating the "P" value.
5: Use a Narrative
Structure
Narrative is often described as "SEO for the human
brain." What is meant
by that, is that by telling a story, you can get your
audience to lean in and
engage with what you're saying. This is crucial if you want
them to not only
stay on the page but also buy from you.
Rather than dry facts about your product, try to find the
human interest and
turn it into an interesting story that the reader wants to
get to the end of!
6: Calculate Your CLV
Your CLV is your "customer lifetime value." This
tells you how much on
average, each visitor who buys from you will be worth to
your brand. You
get this number by looking at your current products, the
conversion rates
for each one, the profits on each one, and how many times
the average
user buys from you.
This number is important because it tells you how much a
visitor is worth to
you. If you run an ad campaign and you are spending less
than this amount
per visitor, then you should be able to guarantee a ROI.
7: Use a Video
Video is extremely underplayed when it comes to the world of
internet
marketing. Not only is it not seen frequently enough, but it
is also used only
in a very narrow capacity. In particular, while it is fairly
common to see
videos that simply read the sales script, it is far less
common to encounter
videos that work like conventional adverts: attempting to
sell the value
proposition by showing emotive footage cut together well.
This can be game-changing. Hire a professional editor and
get them to
make your product look as amazing as possible. Add an incredible
soundtrack, and you can motivate people to stop thinking and
just click on
that "buy" button!
8: Have a Pop-Over
Pop-overs, or light-boxes, are boxes that appear over your
page content
and make the rest of the page fall dark. These can be an excellent
way to
grab attention and to promote a discount or offer.
Better yet, is that pop-overs can be tweaked to appear only
under certain
conditions. The best example? A pop-over that appears when
the user tries
to leave the page.
9: Remove Ads
If you still have adverts for other products on your website
– such as
Google AdSense – then it is critical that you remove that as
soon as you
can. All these ads do is to send clicks away from your site,
thereby
minimizing your own sales.
10: Remove Navigation
Elements
The same thing is true for other navigation elements. Your
sales page
should not include easy buttons that will take visitors back
to the
homepage, or to other pages on your site. Again, this only
encourages your
visitors to leave the page without having bought anything –
which is
precisely what you don't want them to do!
11: Target Better
Don't assume that low conversion rates are a result of a
sales script or
design that isn't doing the job. Just as likely, is that it
is your targeting that
is missing. In other words, you may find that you are
bringing the wrong
people to your page, to begin with, who would never buy your
product even
with all the persuasion in the world!
12: Page Speed Matters
Run the page speed optimization test from
Google to see if your page is loading speedily.
This is extremely important as a slow pageload speed will not only hurt your
SEO but will also cause a lot of people to leave your site
before it even has a chance to load. People online are impatient!
And not just that, but keep in mind that your website might
well come
across as less well-put-together and professional if it
takes ages to load.
This reduces trust, meaning that people won't want to hand
over their
payment details.
13: Run Discounts
Discounts are a powerful tool to drive more sales. These not
only let you
play with price points to see what people respond best to,
but also allow
you to increase the sense of urgency. It's important when
pricing your
product to leave "space" for your discounts later
on.
13 Money-Back Guarantees
A money-back guarantee is a no-brainer that is missing from a lot of websites.
The reason for this is that money-back guarantees provide your audience with
the assurance that they will like the product – or be reimbursed. This, in turn,
removes one of the primary barriers to sale and ensures that many more people
go through with clicking "buy."
At the same time, money-back guarantees will rarely be
"cashed in." This
means that you really stand to lose nothing, and to gain an
awful lot!
14: Use Instagram
Stories
Instagram Stories are an extremely powerful tool that a lot
of sellers don't
fully utilize. Stories have the benefit of feeling personal
and very "in the
moment," which in turn makes them highly engaging.
What's more, is that
Instagram stories often notify your followers to get them to tune in right away.
15; Know Your Value
Proposition
The value proposition is one of THE most important aspects
of your
product and your business. This should answer the question:
how are you
providing value. In short, your product should make people's
lives better in
a very real fashion. Your job is to get your audience to
visualize what this
would look like and feel like – to work them into a frenzy
that gets them to buy.
16: Try a Different
Product!
If you really can't sell your product, then consider
changing. Don't let ego or
stubbornness factor into this: if something isn't working,
then move on!
17: VERIFY the Product
Verifying your product means ensuring that there is an
audience for it
before you invest a lot of time and effort into it.
This is a game-changing strategy for sellers as it almost
guarantees
success. One example of how you can verify a product is by
accepting
preorders. This quickly tells you if there is a real demand
for what you're
offering and whether people are willing to put cash down. It
also tells you
just how much effort and time to spend on what you're
developing!
18: Look at the
Competition
Always do your market research. Specifically, always see
what the
competition is selling and HOW they are doing that.
19: Sponsor an
Influencer
A great growth hack for any product is to find someone with
a large
audience and get them to promote what you're offering. This
is something
that a lot of people don't realize can be extremely
powerful: it lets you not
only reach the huge audience but also trade on the influence
and trust that
the influencer has developed with their audience.
20: Increase Trust by
Being Transparent
There are a lot of websites that will try to sell products
by promising the
Earth. These sites might use fake testimonials and
outrageous claims.
The unfortunate truth is that this does work… at least in
the short term. In
the long term, you need to consider how this might be
impacting on your
business and the trust that others have in that business.
For instance: do you think influencers will want to work
with you if you're
trying to trick people into buying a low-quality product?
21:
Retargeting/Remarketing
Retargeting and remarketing both refer to effectively the
same thing: showing ads to people who have previously
been on your site. Google AdWords offers this feature as do
several other advertising platforms, and it can be highly effective.
22; Offer Freebies
Freebies are hugely beneficial for any marketing strategy
and should
represent a key component of what you are doing. This is
because a
freebie helps to not only draw an audience in, but also
demonstrate the
value you're capable of delivering, AND help people to feel
somewhat
indebted to your brand.
23: Galvanize the
Affiliate Marketing Community!
Some people are reluctant to do this, seeing as they will
think that the
community will end up "taking" their profits. This is the wrong way to look at it!
The right way to look at it is that your affiliates will be
selling more units on
top of whatever you are managing. That is to say that just
because affiliates
are selling your product doesn't mean you have to sell any
less! You can
continue to sell as you are, but you will be getting
additional sales from
those others who are helping you. This can also help to
increase
awareness of your product!
24: Production Values
Matter
This is true for your website, the product itself, any
marketing material, and
certainly any videos. High production values make your
business look more
serious and trustworthy, but they also help to make your
products look that
much more appealing and interesting.
25: Make it Sound
Tangible
One of the biggest challenges when selling online is that
your audience
can't actually pick up the product and feel it in their
hand. This is an issue
because it removes one of the big factors that will often drive
sales: that
physical desirability. Try to make up for this in your
language.
26: Have Tiers
You want your product to appeal to as many people as
possible, so rather
than having just one "version," think about
creating multiple different
versions at different price points. This also helps you to
encourage people
to move "up a tier" and thereby spend more than they otherwise might have.
27: Use Contrast
Contrast is the perfect example of how this can work. This
might mean
selling a product for $10 and another one for $150 on the
same page. This
makes the $10 product seem extremely cheap, which makes it
an amazing
deal. Likewise, though, the $150 product appears to be much
more
premium as a result.
28: Your Web Design as
a Funnel
Ask yourself this simple question:
When someone lands on your website, what is
the first thing you want them to do?
How is your website ensuring this happens?
What is the single action you want them to do?
29: Link Everywhere
If you have a product, you shouldn't only be promoting this
in ads. Include
links throughout all of your blog posts, in any videos, on
social media…
essentially anywhere that you possibly can!
30: YouTube Marketing
We've spoken a little about the importance of using video
already. This is also extremely important when it comes to
YouTube. YouTube can be a very powerful tool for
marketing as it has an excellent search tool that is easy to
optimize for, and because it allows you to engage with your
audience in a
highly persuasive manner.
31: Running a Preorder
Asking for preorders has a huge number of benefits. This not
only gives
you some upfront cash flow, but it also gives you an idea of
how much time
to invest in your idea, based on how popular it appears to
be.
32: Launch BIG
Preorders also help to build buzz for your product.
Launching your product
in a big way is an extremely powerful way to gain that
initial momentum.
33: Get Genuine Reviews
Many of your visitors can tell the difference between
genuine reviews and
paid reviews. Ensure you have as many of the former on your
page as you
possibly can.
34: Give Away Review
Copies
Another great way to get more people interested in your
product is to give
free copies/products to influencers. This is a great way to
get free
exposure, as well as to network with people who could help
you in future in
a very positive manner.
35: How to Get Media
Coverage
If you can get your products and items covered in the media,
this can be
just as powerful. Look for the big news sites in your niche
and get review
units/copies to their key journalists. Likewise, consider
using press releases
to gain more coverage. When it comes to press releases,
consider that
journalists are not looking to give you free exposure. They
are only
interested in stories that are genuinely interesting for
their audience. So if
you don't have an interesting "angle," then you
need to come up with one!
36: The Long and Narrow
A great web design for a sales page is long and narrow. This
means that it
should encourage your visitors to scroll down the page to
keep reading.
The further they scroll, the more "invested" they
will feel in what they have
read. This, in turn, means that they will want that invested
time to be
"worthwhile" and as such, they will consider
buying from you.
37: Red Buy Buttons Are
Better
This might seem strange, but simply making sure that your
"Buy Now!"
button is colored red, can be a very effective way to get
more sales. This is
because the color red has been shown to slightly increase
heart rate and
thereby make us more impulsive!
38: Reconsider Your
Lead Magnet
If the lead magnet you are giving away is too high value, it
actually has two
undesirable effects: it encourages people to sign up who
just want "free
stuff," and it devalues what you are capable of
offering.
39: Have a Coupon Code
This is a great way to get people to buy who otherwise might
not, it's a
good way to test out discounts, and it also lets you run
deals with affiliates,
influencers, and others!
40: Use a Countdown
Timer
While this can look spammy, when used correctly, a countdown
timer can
be a powerful tool.
41: Don't be Spammy!
As a general rule, you should always maintain your
integrity. This builds
long-term business. It means people will come back to your
brand again in
future, it means that serious influencers will want to do
business with you,
and it makes you seem more like a serious player in the
industry. If your
ethos is to do whatever you can to drive a sale, then you
will see your
reputation and your business strategy crumble over time.
42: Consider a Funnel
Funnels involve using multiple different "touches"
to gradually increase
investment and engagement. The idea is that you are going to
get people
to first download something for free, then to spend a little
money on
something small, then to pay for something bigger. This is
an excellent way
to get people involved and to sell your bigger ticket items.
43: Try Scrapping the
Funnel!
That said, some people spend so much time and effort
focusing on their funnel, that they end up confusing and
driving people away! If you are losing the forest for the
trees, then try scaling back and just offering a strong product outright.
And if this seems to run counter to the previous tip, get
used to it!
Successful selling is about adapting in the moment,
experimenting, and
seeing what works for you.
44: Always Warm Up
Those Cold Leads
The best way to think about your sales process is like dating.
You wouldn't
walk up to a stranger in the street and ask if you could
take them home!
You could be the best-looking person in the world, but they
know nothing
about you, they have no reason to trust you, and you may be
dangerous for
all they know!
But if you spend time talking to that person first, if they
know that their
friends like you, and if you have met them before. All these
things add up to
them coming home with you.
Selling is the exact same. You need to establish that
rapport, that
relationship, and that trust. Only then can you go about
converting those
people into paying customers. Do your due diligence!
45: Market in Person
Marketing face-to-face is an extremely effective way to make
sales and can
also be an extremely valuable learning tool. This way, you
can see the
feedback in person, and you can get a great idea of what's
working and
what isn't.
Next time you're out at a party, try convincing someone to buy your product!
46: Social Proof
Social proof means things like testimonials or stats that
tell the audience
"everyone is buying this!" This is a very powerful
tool in your arsenal, as
humans are social creatures. If you can demonstrate that
your product is
popular, and if people are enjoying it, then that will
significantly increase the
likelihood of others trusting in what you have to offer and
buying from you!
47: Authority
Another option is to allude to authority. We have discussed
"becoming" an
authority to some extent by posting smart blog posts and
presenting
yourself well on social media/video. But while this can be
very effective, it
will never get you to the very highest positions of
authority. What you can
do though, is to get a quote or a reference from the highest
authorities! For
example, you can get a doctor or similar authority figure to
give you a
recommendation.
There is serious moral implication here though, so make sure
this is a
genuine recommendation for a product you believe in!
48: Know Your Why
Your single product is a small part of a much broader
business strategy.
This is why it's so important to "know your why."
In other words, you need
to know what the overall plan is for your business, and what
you want to
"contribute" to the world. This might seem grandiose,
but this is what
makes the difference between having customers and having
FANS. If you
can build true fans, then you will never struggle to
generate sales, and you
will have a much easier time galvanizing that audience.
49: What is Your USP?
Your USP is your Unique Selling Point. To cut this story
short: have one! A
USP makes you stand out from the crowd, and it gives people
a reason to
buy from you. Without this, they may as well buy from
anywhere else.
50: It's All in the
Presentation
The way you present a product can make a HUGE difference to
its
saleability and the price you can ask for it. Consider the
difference that
packaging makes, for example. Take your product, place it in
a premium
black box, and you can charge a whole lot more for it, and
you'll find it sells
better. People will even be happier with their purchase!
This can work for an eBook too: give it an attractive cover
and some
premium-looking images, and this can make a gigantic
difference to your
ability to sell.
51: Obligation and
Reciprocity
This is a powerful human urge. Did you know that if you do
something nice
for someone, they will be overcome with an urge to
reciprocate by multiple
times what you offered them?
That is to say that if you give someone $1, they won't be
happy until they
have given you $10! This is likely because that initial $1
was spontaneous.
The reciprocal nature of what they are offering makes their
gift seem
instantly lower in value.
This is powerful because it means that giving anything away
for free can
drive many more sales to your product!
52: Ask for
Testimonials
We've discussed the importance of showing testimonials, so
don't forget to
ask for those in order to get as many as possible!
53: Respect Their Time
With regards to every aspect of your sales, it is important
to always respect
the visitors' time. That means that you should get to the
point quickly, and
you should ensure that everything loads and responds quickly
and
efficiently, too.
54: Sell Something
Small
Selling something small from your website is a very
effective way to get
people used to the idea of buying from you. This way, you
can save their
details (making it easier for them to buy again), and you
can demonstrate
that you deliver on time and in a trustworthy manner.
Consider that there might be two things putting someone off
of buying from
you which together ensure they do not. The first is that your
product is too
expensive, the second is that they don't know if they can
trust your
payment system.
Well now if you sell your first product for $1, they won't
be put off by the
price. And NOW when they come to buy from you again, they
can spend
$50 without worrying about whether the payment system works!
55: Remove Barriers to
Sale
This is another example of removing barriers to sale. There
are many more
things that might likewise put someone off buying. This can
range from not
trusting the payment system, to even not understanding the
language
you've written in! Address every single objection you can
think of and
ensure that you are finding ways to combat them.
56: Point Of Sale
Add-Ons
Point of Sale is the point at which the individual has committed
to buying
from you and agreed to spend money. This is the point at
which you've
overcome the barriers to sale, so now it's time to try and
maximize the
income by adding to the basket!
57: Create Scarcity
Scarcity means making your product less available in order
to encourage
people to sign up and get involved quickly. You can create
more scarcity by
offering a discount, or by limiting the number of items.
This encourages a
faster decision, which increases the chances of buying.
58: Make it Feel Premium
Do whatever you can to make your product feel premium and
exclusive.
That includes talking about it throughout your site in a
manner that makes it
sound elite.
59: Add a Support Bot
This can be a great way to engage with people as soon as
they land on your site, but also to ensure that any pressing
questions get answered quickly. Tools such as Intercom
and Zendesk allow you to add a support bot on your site.
60 Offer Multiple
Payment Methods
Don't force people to leave your site without buying because
they don't
have the necessary payment option! PayPal alone is not
enough – several
entire countries can't use PayPal!
61: Try Existing Sales
Platforms
Another way to make it much easier to sell is to use
existing sales
platforms. These offer multiple options, they come with
trust built-in, and
many people will have already entered their payment details.
If you can get
your eBook on Amazon as a physical book, for instance,
you'll open up
your audience to a large extent.
62: Use Rhetorical Questions
Rhetorical questions are questions that you don't expect an
answer to.
"Have you ever wondered why more people aren't in great
shape?"
Questions like this are brilliant for your sales script, as
they encourage the
reader to engage with the content and to ask themselves
those questions.
63: Font Matters
Font matters as it helps ensure your content is easy to read
and can make
a big difference to the seeming production value of your
site. Don't just
stick with the default that comes with your WordPress theme!
64: Headings That Tell
the Whole Story
As mentioned earlier, the vast majority of people using the
web are in a
hurry. This means that they do not have time to read a huge,
dense, block
of text. If that is how your site is greeting people, then
it will put them off
and drive them away.
To get this right, use lots of headings. Moreover, try to
ensure that your
audience can get the entire story simply by skim-reading
through those
headings!
65: Consult Your
Audience
If you have an audience, then why not ask them what they
would want to
buy from you and how you could sell it to them?
66: The F-Zone
The term F-Zone refers to where the eyes go on your site
when it loads.
The F zone is the left side of your page and the top two
rows (top and
middle top). By understanding this, you can make better use of your design.
67: Testing Your Copy
Test the copy on your website and how well it sells by using
split tests. That
means creating two slightly different versions of your site
with different
sales copy and seeing which performs best.
68: Hiring a Writer
If you don't have a natural knack for writing, then don't
try and wing it! Your
sales copy is CRITICAL to your success, so hire a pro!
69: Writing a Buyer
Persona
Your buyer persona is the fictional biography of the kind of
person that
would buy your product. Write this and make sure that you
understand the
psychology of that person and where to find them with your
marketing!
70: Knowing Your Niche
As well as understanding the buyer persona, it's also
important to understand the niche. That means that you
need to understand the topic and sell "what you
know."
In other words, if you sell a fitness product, you should
know about fitness. If you sell a product about fashion,
you should have some experience in that world.
While this might not seem necessary, it is actually huge.
That's because
understanding the industry and niche is what will allow you
to offer
something really new and interesting that isn't derivative,
it will allow you to
know where the audience will be, and it will let you
communicate with that
audience in a way that they respond to.
Of course, it's not 100% required that you know the niche
well to sell (there
are plenty of examples of sellers who don't and are still
successful). But if
you don't know your niche, hire a writer who knows it inside
out. This is
more important than their writing skill!
71: Find
"Lookalike" Audiences
A lookalike audience is a demographic or niche that is
compromised of a
similar type of person, with similar interests. This group
is perfect for selling
to because it will have many of the same interests.
But at the same time, it might not have been exposed to what
you are
offering. A great way to find these lookalike audiences is
to look for
tangential interests. For example, fitness and martial arts
are audiences
with a lot of crossovers.
72: Create a Viral Hit
If you can create a viral video or blog post, then this can
drive a huge
amount of traffic to your product! Study those who have
blown up. Look at
the title they used, the implementation of story, and take a
look at why their
audience reacted the way they did by reading their comments. You’ll find clues!
73: Team Up
Teaming up with other creators and influencers is an
excellent way to reach
a larger audience and potentially to have more impact on
your market.
74: Reduce Choices
We've discussed the benefits of contrast and selling tiered
products.
Sometimes, however, having multiple choices can actually be
a bad thing.
This is because people can sometimes find they experience
"choice
paralysis." Here, there are so many options that a
person can end up
freezing and not knowing what to buy! To try and avoid this
being the case,
try to reduce the number of things that you are selling.
75: Invest in
High-Quality Images
Filling your sales page with beautiful images makes people
want to spend
more time there, makes you look more professional, and simply
helps you
to sell more!
76; Invite to Contact
Invite your audience to get in touch with you. This is a
great way to sell,
and especially when selling services!
End your homepage with a phrase like" click here to buy
now", and you
may well find no one really takes you up on that offer. But
if you end it with
"get in touch if you have any questions," they
will be more likely to take an
action. This is a small step that then allows you to market
to them and
convince them to buy from you.
77: Answer Objections
in Your Copy
People thinking of buying your product will find they have
to face a lot of
objections that are preventing them from making the leap.
Maybe they
worry that the product will be just like others that they've
tried and not been
impressed with. Or maybe they think that you won't deliver
the item in time.
Your job is to second guess these second guesses and to
include answers
to those objections right in your sales pitch.
"This isn't just another program!"
"If you don't like what you see, we offer a full
money-back guarantee!"
78: Give Away as Much
as You Can for Free
The more value you can offer for free through your website,
the more you
will draw people into your content, the more you will
demonstrate your
value, and the more you will encourage them to buy from you
in future.
79: Optimize for Mobile
More and more people now buy products online via mobile – so
make sure
your site is ready for that.
80: Emote
One of the most important things to do in your sales copy is
to make sure
that you are emoting and trying to get an emotional
response.
People don't buy based on logic. People buy based on
emotion. Your job
then is to work them up into a frenzy such that they will
buy from you as
soon as they can.
81: Understand Intent
(This is Important!)
Intent is one of the least understood concepts in marketing
– and it is one
of the most important.
If you are using keywords to drive visitors to your site,
then it is not enough
to think purely in terms of what terms people are searching for:
you also
need to think about what the things they are searching for
are in service of.
In other words, there is no point in targeting a phrase like
"free fitness
downloads" because those people don't intend on
spending money. Think
about intent in everything you do.
82: Build Your 1000
True Fans
The article entitled "1000 true fans" by Kevin
Kelly
(https://kk.org/thetechnium/1000-true-fans/) suggests that
if you gain 1000
true followers that love what you do, you will never
struggle to make sales
or promote your work. There is a lot of truth in this
because those people
are going to buy every product that you create, they are
going to help you
market and promote what you are offering, and they are going
to help you
to communicate that to others.
83: Try the Soft-Sell
on Social Media
Selling isn't only a matter of trying to force your products
down people's
throats. In fact, the soft sell will often work better,
particularly when selling
something for a higher price.
For example, a great strategy for a fitness trainer is to
simply post lots of
images of their workouts and those they are creating for
clients. Then just
wait for people to message with fitness questions, which you
can then
develop into sales opportunities!
84: Track, Measure,
Tweak, Optimize!
This is one of the most important things of all when
selling: you need to
make sure that you are constantly tracking and watching your
products to
see what is working and what isn't! Don't just set up your
sales funnel and
leave: collect as much data as you can, try running split
tests, look for
correlations, and generally continue to refine and optimize
your process.
85: Engage With the
Community
Have you ever seen a product or a seller seemingly
"come out of nowhere"
to take a whole niche or industry by storm? Weeks ago no-one
had heard
of this person, and now they're generating huge sales?
This often happens because that person has already put in
the
groundwork. The way you do this is by actively engaging with the community.
That might mean joining a forum or a subreddit, where the
aim is to simply
communicate with those people, to ask smart questions, to
offer useful
ideas, and to make genuine friends. If you can do this, you
can become an
important part of that community.
Now, when you go to launch your product or service, you'll have a huge,
inbuilt audience of people who love what you do and want to see
you
succeed. These are now your "friends", and they
will try to help you sell just
as you would try to help any friend.
86: Be Realistic
Not seeing those sales come in right away? Don't worry! This
is normal,
and it can take a long time until you start generating a significant passive income.
Be realistic and remember that even if you are making $10 a
day, that's still
$70 a week, which can make a big difference on top of your regular income!
87: Respond to
Criticism
If you get a bad review or find an unhappy customer, don't
react negatively.
Firstly, recognize that the audience is always right, and
losing profit from
one sale is not important in the grand scheme. So offer them
that money
back without question!
But now is the time to a) respond to any public criticism so
that your
audience knows you are listening and you're trying to
improve (don't try to
excuse or undermine the issue). Likewise, this is a great
chance to learn
and to improve the experience for future customers!
88: Don't Try to Appeal
to Everyone
You shouldn't try to make your product and your sales
approach appeal to
everyone. A simple rule of thumb is that if you appeal to
everyone, you
appeal to no one. A product that appeals to no one is
necessarily very
bland and generic, which ultimately makes it uninteresting.
Know your audience, and make bold choices to accommodate
them. This
will ensure that when the right person finds your page, they
will be much
more likely to buy!
89; Have a STRONG Brand
On that note, it's important to have a strong brand. That
means making
sure that your logo, site name, and design all communicate
what your
product/brand is about and who it is for. This can make a
big difference in
your ability to sell and to generate passionate followings.
90: Generate Interest
Something we've alluded to a few times throughout this book
is that your
product should be designed to generate interest.
The web is absolutely jam-packed with products that look and
sound the
same. Selling yet another book on fitness or dating is difficult to make exciting.
But that's what you have to do: find ways to make your item
seem unique,
different, and game-changing. Do this through your sales
pitch, the choice
of product itself, and the way that you present it.
91: Communicate
Communication is an important strategy in general. For
example, when
someone posts on your Facebook wall, always be sure to
answer back.
This makes your audience feel like there are real people
running your
business. In turn, this means that they will feel much safer
ordering from
you because they know they can reach you if anything goes
wrong and
they are unhappy with what they receive.
Remember: the web is not just a platform. It is a forum. Use
this tool to
engage in two-way communication, and you will be using it to
its fullest
potential.
92: Fail Fast
Fail fast means that you should aim to get your product out
and to create a
pitch a quickly as possible. Once this is done, the next
step is to start selling.
This may even mean that you begin selling before everything
is perfect.
Perhaps you're still working on your logo, or refining your
text?
But what this does is that it allows you to very quickly
perform a litmus test
that will tell you if your audience is interested. It also
means you can
compare multiple products in rapid succession. This approach
is powerful
because it allows you to adapt and iterate on the fly.
93: Tests
Imagine that you have an idea for a product, and you begin
accepting
Preorders. Over the next several days, you receive hundreds
of thousands
Of orders, and it is all going extremely well.
Then the launch day comes, but instead of sending the
products out
Automatically to everyone, your system falters. No one gets
your product.
You wake up the next day to an inbox FLOODED with emails.
When you
go through the laborious process of responding individually
to every order,
you find many of your emails are blocked. Disaster!
Always test your sales system by being a customer yourself.
This is
especially important for a preorder, but it's also a good idea
for any other
type of product. This will let you know what your audience
is experiencing,
which will help you when it comes to customer service if
nothing else!
94: Don't be a Cliché
We've mentioned several times that you should avoid being
spammy or too
"salesy." Over the long term, this is going to
help you to establish a better
reputation and sell more.
But how do you avoid falling into that trap? How do you stay
honest?
One simple mantra to remember is: don't be a cliché. Don't
sound like
every single other seller!
95: Hire a Pro
Hire a professional whenever possible to handle your web
design, to help
you with your copy, to put together videos. Invest in this
business idea if
you are really serious about making it as successful as
possible. RESIST
the urge to do everything yourself to save money. You simply
can’t do
everything yourself.
96: Be Clear and
To-The-Point
This is something that is extremely important for businesses
in particular. It
is almost frightening how many company homepages are filled
with copy
that literally makes no sense. It is just a collection of
buzz-words like "cloud
solutions" and "teamwork" and
"experience." This is often done in an
attempt to sound professional, but in fact, it does nothing
more than simply
scaring away your audience.
Instead, then, your aim should be to communicate as clearly
and efficiently
as possible what it is you're doing/selling and why people
should care.
Drop the jargon, be simple and clear and get to the point!
97: Have Multiple
Opportunities to Buy
If you have a long sales page with lots of text in a narrow
format (as you've
been instructed to do here and no-doubt elsewhere!), then
you are
following the best advice for your sales page design.
However, this can
backfire if you just have a single buy button that is small
and placed right at
the bottom of your page.
Instead, make sure that you interlace your content with lots
of opportunities
to buy. By doing this, you ensure that your audience can act
on that
impulse as soon as they are struck by it – rather than
having to scroll down
by which point they've lost the interest.
Every few paragraphs should be punctuated by a buy button!
98: Be a Consummate
Professional
In every interaction with your customers, you must be as professional as possible.
That means that every email you answer should be extremely
professional:
even when responding to aggressive and unfair critique! It
also means that
you should bend over backwards to ensure your customers are
happy.
This is your business, and you might feel that it is your
right to be able to
tell rude customers where they can go! By doing this,
though, you are going
to find that you ultimately just put off your audience and
end up developing
a bad reputation.
Venting a little steam is not worth it in the long term if
it means destroying
your reputation and your business: they've won!
99: No Hidden Costs
Never include hidden costs in your products. This might seem
like a great
way to get more people to buy, but ultimately it will hurt
the experience of
your product.
Instead, you should aim to over-deliver. This means that you
are going to
provide more value than you promised. So if you promise that
your delivery
will be in 5-6 days, you should aim to get it to the
recipient in 4 days.
Include freebies with your product, and make it more premium
than you
need to.
Doing all these things will help you to build the best
relationships with your
customers, and word will spread.
100: Don't Give Up
One of the worst things that you can do when it comes to
selling a product
online is simply give up. If you don't find that your
products are selling right
away, this doesn't mean they aren't sellable, and it doesn't
mean you're
bad at this!
There's actually a whole lot of luck involved in selling
anything online. You
need to have the right product, at the right time, and offer
that to the right
audience. Even then, it will take time and effort to get to
where you need to
be.
You might find yourself starting to wonder if the whole
"passive income"
thing has been over-exaggerated. Is it really possible to
make money while
you sleep?
I'm here to tell you that it genuinely is. You have already
bought this ebook.
There is no reason now for me to lie to you. And yet here I
am, honestly
telling you that I made over $7,000 on a product last month,
without lifting a
finger.
It's amazing when it happens, so keep up and don't give up
on it!
101: Sell Something You
Are Proud Of
Finally, in order for anything else in this guide to be
effective, it is absolutely
essential that you are selling a product that you believe in
and you are
proud of. This is going to impact on the actual process of
selling in
countless small ways. It will impact how genuinely and
effective your sales
pitches are. It will have a huge impact on how enthusiastic
you are when
talking about it, and it will greatly affect your ability to
continue selling when
it doesn't seem to be going well.
What's more, is that if you are selling a genuinely good
product, then you're
going to find that other people are more likely to want to
help. It will be
easier to find affiliates to help promote your product. It
will be easier to get
influencers to give you shout-outs. It will be easier to get
links from other
websites.
There is an unfortunate tendency online for marketers to
look for a quick
and easy win. They want a way to sell something fast, that
will help them to
make a lot of money quickly. They think the best way to do
this is to find the
product that sells for the most money and likely appeals to
most people.
But in the long run, this doesn't work. Think about the
biggest brands in the
world. Notice what they have in common? They all sell
something that is
genuinely useful and high quality. They all have strong
branding, a mission
statement, and a committed fan base.
We're talking about companies like Apple, like Nike, like
Microsoft, even if
you aren't a huge fan of those products, there is still no
denying that they
are well made and useful.
Conclusion
As you can see then, there are TONS of things you can do to
boost your
online sales. Just a few simple tweaks can potentially gain
you a whole 5%
or more on your conversion rate.
But there are also key principles to keep in mind. The MOST
important
principle is that of human psychology. It is learning what
makes people tick,
what motivates them, and how you can understand this in
order to make a
lot of sales.
It means providing something genuinely high quality but also
interesting
and unique. Then you need to be able to communicate that
uniqueness in a
way that gets people excited.
The bottom line is this: if people are excited about what
you're doing and
they're excited about your products… then you're going to
sell
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